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🌿 Elari: A Clean-Label Brand Rooted in West African Wellness
Elari is a clean-label brand inspired by the healing power of tigernuts and the rich traditions of West African nourishment. Founded during the Covid-19 pandemic by Kenny and Sola—Nigerian immigrants turned wellness entrepreneurs—Elari was born from lived experience and a desire to make plant-based nutrition accessible to all.
Sola’s health journey began shortly after arriving in the U.S., where he faced food allergies, rapid weight gain, and early signs of chronic high blood pressure. Conventional diets offered little relief. But in 2019, a trip back to Nigeria changed everything. There, he rediscovered Kunun aya, a traditional tigernut drink he’d loved as a child. Amazed by his body’s tolerance to tigernuts, he brought some back to the States. Kenny began making tigernut root milk at home, and together they shifted toward a plant-based, gut-friendly diet. Over time, Sola’s symptoms improved.
That transformation sparked Elari.
Today, Elari offers shelf-stable tigernut cereals crafted with short, purposeful ingredient lists. Each SKU is dairy-free, gluten-free, nut-free, and packed with prebiotic fiber to support gut health and sustained energy. From the Original to Honey Vanilla and Sweetened varieties, Elari’s cereals are designed for modern mornings—clean, functional, and deeply nourishing.
Whether you're seeking a low-sugar breakfast, a plant-based cereal for kids, or a gut health starter pack, Elari delivers flavor and function in every bite. Rooted in tradition, powered by Tigernut, and built for everyday wellness.
Unlike mass-produced monocrops, the tigernut improves soil quality and replenishes diversity in local systems. Both drought- and flood-tolerant, it is extremely climate-resilient, flourishing where other crops (like the almond) fall short.
At Elari, we partner with farms in Northern Nigeria that follow organic agriculture practices to create a sustainable footprint on local soil and groundwater.
We help farmers learn and incorporate natural habitats into their processes, promoting the agricultural self-sufficiency of local communities and improving economies. Together, we honor our heritage while working toward a better tomorrow.