A cereal you don't have to second-guess.
Safe for school. Safe for home.
Made from tigernut root flour — naturally free from the top 9 allergens. Because your morning shouldn't start with an ingredient label audit.
"Wait, doesn't tigernut have 'nut' in the name?"
We get this question all the time. Tigernuts are NOT nuts. They're small root vegetables — like tiny potatoes. They grow underground and belong to the sedge plant family. Zero relation to tree nuts or peanuts.
The confusing name comes from their striped appearance. But botanically, they're 100% nut-free and safe for children with nut allergies.
Why parents choose Elari
Allergen Safe
Free from the top 9 allergens. Produced in a certified gluten-free facility. No "may contain" warnings.
Zero Added Sugar
When every kids' cereal has 10-12g of sugar, 0g feels revolutionary. Naturally sweet from tigernuts.
7g Prebiotic Fiber
Most kids get half the fiber they need. One bowl covers a big chunk of their daily target.
30-Second Breakfast
Pour cereal. Add milk. Done. No cooking, no prep, no negotiation required.
Typical kids' cereal vs. Elari
❌ Typical Kids' Cereal
- 🚫 10-12g added sugar per serving
- 🚫 15+ ingredients
- 🚫 Artificial colors & flavors
- 🚫 1-2g fiber
- 🚫 "May contain" allergen warnings
- 🚫 High fructose corn syrup
✅ Elari
- ✅ 0g added sugar
- ✅ 2-4 ingredients
- ✅ No artificial anything
- ✅ 7g prebiotic fiber
- ✅ Free from top 9 allergens
- ✅ Naturally sweet from tigernuts
How kids eat it
With Milk
Classic cereal bowl. Stays crunchy.
Dry Snack
Straight from the bag. On-the-go.
Lunchbox
Nut-free, classroom-safe.
On Yogurt
Crunchy topping for DF yogurt.
What parents are saying
My daughter has celiac and a dairy allergy. She asks for this every morning. I've tried every GF cereal on the market — this is the first one I've reordered.— Maria N., Verified Buyer
As someone with multiple food allergies, finding a cereal I can actually trust has been nearly impossible. Elari checks every box.— Joyce K., Verified Buyer
Totally gluten free. Celiac safe. One happy celiac here!— Phyllis S., Verified Buyer
Why we built Elari
Kenny & Sola started Elari after Sola developed food allergies as a young adult. After discovering tigernuts — a root vegetable from their Nigerian heritage — they built a cereal brand around clean, allergen-safe ingredients. Elari is veteran & woman-owned, small batch, and made with organic tigernut root flour sourced from farms in Northern Nigeria.
Questions parents ask
One less thing to worry about at breakfast
Variety Pack — let them try all 3 flavors and pick a favorite.
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